“From June 11 to July 19, New Yorkers can enjoy food, drinks, and festivities for just $26 at dining spots across all five boroughs. From Little Senegal in Harlem to Little Odessa in Brooklyn, our city’s diversity is our greatest asset, and now it’s featured on the menu,” Mamdani shared on X.
From June 11 to July 19, New Yorkers can eat, drink, and celebrate the World Cup for just $26 at restaurants across all five boroughs.
From Little Senegal in Harlem to Little Odessa in Brooklyn, our city’s diversity is our greatest strength, and now it’s on the menu.
Be part…
— Mayor Zohran Kwame Mamdani (@NYCMayor) May 26, 2026
This campaign aims to provide football fans with budget-friendly dining choices while also attracting more patrons to local eateries during the tournament. As reported by Eater, these offers are being promoted through New York City Tourism + Conventions, branded as ‘Five Boroughs Winners Specials.’
Restaurants have the flexibility to choose their deal structure, whether that’s prix fixe meals, food-and-drink combos, or discounted beverage packages.
The initiative is intended to “assist working New Yorkers and visitors in finding affordably priced places to eat and drink, while also boosting business in neighborhoods across our city,” Mamdani stated in a press release, according to Eater.
“Whether you’re viewing the match from a restaurant in Jackson Heights, a bar in the Bronx, or a cafe in central Brooklyn, the World Cup is an event that should be accessible to every New Yorker.”
Nearly 300 restaurants have already joined the initiative, as noted in the report. Participating venues include Staten Island’s Kills Boro Brewing Company, Red Rooster in Harlem, Naro, a Korean restaurant near Rockefeller Center, Armondo’s Italian eatery in Jackson Heights, Tunisian bistro La Baraka in Little Neck, and barbecue spot Morgan’s in Prospect Heights. A complete list of participating establishments will be released prior to the tournament.
Restaurants taking part in the campaign can also opt to serve drinks in specially designed World Cup-themed cups, representing each borough. These cups were developed by design consultant Arsh Raziuddin. Businesses interested in participating can continue to register until July 1, while those wishing to offer the themed cups must sign up by June 11.
The 2026 FIFA World Cup is set to be the largest tournament to date, featuring 48 teams across the United States, Canada, and Mexico. Stretching over 39 days, it will showcase 104 matches in 16 stadiums across the three nations.
Argentina will enter the tournament as the defending champions after claiming the trophy in Qatar under Lionel Messi’s leadership. This event will also see debut World Cup appearances from teams such as Cape Verde, Curacao, Jordan, and Uzbekistan.
While the opening matches are slated to occur in Mexico, the grand finale will take place in the United States.
