1 / 8Running is evolving from a mere fitness activity into a compelling reason for travel. Termed “runcations,” these trips are crafted to provide unique running experiences. This trend surged post-pandemic, when many turned to running amid gym closures. The influence of social media, fitness influencers, and the rise of community run clubs have solidified its place in contemporary culture. (Image: Canva)
2 / 8For countless travellers, running provides a fresh perspective on exploring a city. Rather than dashing through famous landmarks, runners navigate through streets, waterfronts, parks, and local communities at a leisurely pace. This approach makes the experience feel more intimate and spontaneous. Many runners express that these journeys instill a sense of purpose during their travels. (Image: Canva)
3 / 8Data indicates a growing interest in this culture. According to The New York Post and Strava, there was a 59 percent increase in running club participation in 2024, with over one million clubs listed on the platform. (Image: Canva)
4 / 8TripAdvisor’s 2026 travel trends report identified “sweat jetting” (trips centered around physical activities) as one of the rapidly emerging travel behaviors. Hospitality group Accor has noted a significant rise in searches for fitness-oriented holidays. (Image: Canva)
5 / 8Runcations typically fall into two main categories: some individuals travel specifically for prestigious races, while others select locations where running enriches their holiday experience. In response, hotels and resorts are offering guided runs, curated routes, and wellness services focused on recovery. “Long before wellness became a buzzword, we recognized that our guests sought ways to maintain their activity levels and feel like themselves while traveling,” stated Peggy Roe, executive vice president and chief customer officer at Marriott International, in an interview with The Post. (Image: Canva)
6 / 8Luxury resorts are adapting to this movement as well. The Four Seasons Resort Tamarindo in Mexico recently launched a “run concierge” service for its guests. This initiative includes guided paths along jungle trails and coastal routes, catering to both casual joggers and marathon training enthusiasts. Resort representatives note that many guests arrive with marathon preparations or endurance events in mind. (Image: Canva)
7 / 8Global marathon competitions have also gained massive appeal among those planning runcations. The New York City Marathon is renowned as one of the largest global events, attracting over 50,000 runners yearly. Other prominent races like the Paris Marathon, Berlin Marathon, Chicago Marathon, London Marathon, and Tokyo Marathon draw international participants as well. (Image: NYRR)
8 / 8What distinguishes these races is not merely the competition, but the vibrant atmosphere surrounding them. For many, finishing a race in a foreign land is as unforgettable as sightseeing or sampling local cuisine. (Image: Canva)
