There’s plenty of profit in opposing AI as well.

There's plenty of profit in opposing AI as well.
As substantial investments pour into artificial intelligence (AI), the cost of producing synthetic media has plummeted to almost nothing. Consequently, the urgency to ensure authenticity has grown significantly.

In response, commercial banks, multinational advertisers, and government bodies are channeling funds into startups focused on developing tools to verify human identity amidst the wave of affordable generative AI. Industry analyst Gartner anticipates that by 2027, half of all global enterprises will be investing in tools for combating deepfakes and disinformation security.

Here’s a glance at some recent funding recipients:
Hyderabad’s Deep Algorithm Solutions, founded by JP Mishra, has successfully secured ₹26.8 crore (around $3.2 million) through two rounds of venture funding. This includes a ₹10.8 crore seed round led by Unicorn India Ventures, followed by a ₹16 crore Pre-Series A round backed by UAE’s SB Investment and other angel investors in the enterprise tech space.

The company’s flagship products, adapID-AI and BotShield-AI, deliver behavioral biometrics and protection against bots for financial institutions. Mishra noted that the firm experienced a threefold increase in annual recurring revenue (ARR) from fiscal 2025 to fiscal 2026 and is projecting a 20-fold surge by fiscal 2027. Deep Algorithm counts Canara Bank, Karnataka Bank, DCB Bank, and CSB Bank among its enterprise deployment clients.

Meanwhile, Mumbai’s Protectt.ai Labs, co-founded by Manish Mimani and Mohanraj Selvaraj, has raised $16.6 million over three funding rounds. According to Tracxn, its major funding boost was a ₹76 crore ($9.1 million) Series A round led by Bessemer Venture Partners.

The company markets its mobile application security solutions, AppProtectt and MProtectt, to commercial banking groups, insurance providers, and non-bank lenders, claiming its technology operates across 300 million active smartphones and processes 2 billion mobile application sessions monthly, blocking around 200 million fraud attempts.

Both Indian firms have yet to publish audited financial statements for the latest fiscal year via the Ministry of Corporate Affairs (MCA21).

EarnOS secures $18.5 million for verification technology

New York’s EarnOS, a verification platform, announced $18.5 million in new funding on June 17, 2026, coinciding with the launch of its consumer app, ero, in the US, Canada, Australia, and the UK. This new funding raises the company’s total lifetime capital to $23.5 million, following a $5 million seed round completed in January 2025.

The latest financing includes a $6 million Pre-Series A round led by 1kx, with other participants such as Coinbase Ventures, Circle Ventures, and Social Graph Ventures, alongside a separate four-year, $12.5 million non-dilutive strategic investment from blockchain infrastructure firm Verona.

Phil George, CEO of EarnOS, mentioned that brands lose about $100 billion every year due to automated bot traffic and synthetic engagement. To address this, the platform implements zero-knowledge transport layer security (TLS) to confirm user actions online without revealing personal information.

While claiming to have launched with over $30 million in annualized brand reward commitments across retail, rideshare, and streaming services, the company has not disclosed audited revenue or a formal valuation.

Reality Defender grows funding to $52.4 million

Founded in 2021, New York-based Reality Defender has increased its total funding to roughly $52.4 million, following a series of strategic funding rounds.

The company enhanced its Series A round to $33 million in October 2024, led by Illuminate Financial, with support from Booz Allen Ventures, IBM Ventures, and Accenture. It received additional undisclosed strategic investments in April 2025 from BNY, Samsung Next, and Fusion Fund.

Data from Accenture’s Cyber Intelligence unit underscores the urgency of this sector: the trade of deepfake-related software on dark web forums climbed 223% year-on-year from Q1 2023 to Q1 2024. Cybercriminals are reportedly paying up to $20,000 per minute for high-quality synthetic video tools. While Reality Defender has not revealed its audited revenue, it has established deployment partnerships with major commercial banks, law firms, and government agencies.

Imper.ai launches with $28 million focused on metadata

Brooklyn’s imper.ai has launched from stealth mode, securing $28 million in funding led by Redpoint Ventures and Battery Ventures, joined by Maple VC, Vessy VC, and Cerca Partners.

Unlike typical deepfake detection technologies, imper.ai’s approach does not analyze media content directly. Founder and CEO Noam Awadish, a former executive at Mobileye, stated that the firm focuses on tracking metadata signals that attackers cannot modify, aiming to circumvent the ongoing “AI arms race” between content generators and content detectors.

Here are additional noteworthy examples from across the globe:Innerworks (London): Raised €3.7 million to enhance software tackling identity fraud, claiming that deepfake-driven fraud attempts have surged over 2,000% since 2022.

Trustfull (Milan): Secured €6 million to expand its automated fraud-prevention suite to combat synthetic media and deepfake scams.

Keyless (London): Closed a €1.9 million round for biometric authentication systems aimed at thwarting injection attacks, claiming a self-reported 73% reduction in account takeover fraud.

Acoru (Spain): Obtained €10 million in a Series A round for anti-money laundering compliance solutions.

IdentifAI (Milan): Raised €5 million from United Ventures and partnered with Finnish cybersecurity company F-Secure to incorporate synthetic media detection into its consumer digital protection products.

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