Swiggy Ltd announced on Wednesday, March 25, its collaboration with Bengaluru-based AI startup Sarvam to facilitate multilingual, voice-driven commerce across its food delivery, quick commerce, and dining-out services.
This feature is not integrated directly into Swiggy’s apps; instead, users will be able to place orders using voice commands via Sarvam’s AI platform.
With this partnership, users can order food and groceries, as well as book tables at restaurants, by conversing in their preferred language with Sarvam’s AI assistant, which will manage the discovery, ordering, and checkout processes.
The integration will encompass Swiggy’s main offerings, including food delivery, Instamart, and Dineout, making it accessible to users across the diverse linguistic landscape of India.
However, the company did not provide a timeline or financial specifics regarding the partnership.
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Sarvam’s voice models support 11 Indian languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi, aiming to facilitate seamless, voice-driven interactions, according to the companies.
Swiggy’s Chief Technology Officer (CTO), Madhusudhan Rao, stated, “By utilizing Sarvam’s sovereign models specifically designed for India’s diverse linguistic environment, along with a secure payments infrastructure, we are crafting a uniquely India-first experience. Soon, users can simply request their AI assistant in their selected language to order food or groceries and reserve tables.”
Payments for these transactions will be facilitated by Razorpay using UPI-based infrastructure tailored for AI-driven interactions.
Swiggy mentioned that this partnership enhances its previous efforts to integrate AI throughout its services, including model context protocol-based integrations and agent-led transaction capabilities.
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This initiative aligns with tech companies in India striving to reach non-English-speaking users, many of whom are currently underserved by existing digital commerce platforms and are pivotal for refining and enriching the AI ecosystem.
Shares of the company closed at ₹287.15 each, up 1.38% on March 25.
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(Edited by : Shoma Bhattacharjee)
