This collaboration is intended to enhance the adoption of advanced, real-time customer engagement technologies throughout the Middle East, India, and the South East and South Asia (SESA) regions.
The alliance merges Redington’s extensive channel ecosystem and market presence with Resulticks’ AI-driven engagement platform, allowing organizations to offer connected and data-focused customer experiences across digital platforms.
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As part of this partnership, Redington will facilitate the growth of Resulticks’ footprint in key markets within the Middle East, while enhancing its presence in India. Resulticks will collaborate closely with Redington to accelerate growth across various markets in the SESA region.
This partnership focuses on empowering channel partners with new capabilities and revenue streams, bolstered by joint investments in partner enablement, demand generation, and ecosystem development.
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The initiative introduces a comprehensive partner engagement model that transcends conventional distribution, assisting partners in developing expertise in AI-driven engagement technologies while unlocking performance-based incentives and avenues for value generation.
By merging technological innovation with ecosystem support, both companies aim to guide businesses in adopting real-time, end-to-end audience engagement strategies that foster stronger customer relationships, measurable results, and sustainable growth.
Sayantan Dev, Global Head of the Software Solutions Group at Redington, commented, “As businesses increasingly seek to engage customers in real time and leverage AI for smarter decision-making, the demand for intelligent, data-driven engagement platforms is surging across our markets.
This partnership with Resulticks brings those capabilities into the Redington ecosystem, empowering our channel partners to deliver more intelligent and connected customer experiences.
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Moreover, it opens up significant new opportunities for partners to expand their solution portfolios, develop new skills, and unlock enhanced revenue potential. Together, we are enabling our ecosystem to advance confidently and truly Unlock Next.”
Redickaa Subrammanian, CEO of Resulticks, stated, “Organizations across various sectors are re-evaluating how they utilize data to cultivate deeper and more significant relationships with their customers.
The Resulticks platform is designed to integrate data, AI, and engagement into a cohesive approach—enabling businesses to orchestrate real-time interactions throughout the entire customer journey.”
Redington Ltd shares concluded at ₹269.40, a decrease of ₹5.70, or 2.07%, on the BSE.
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