RUSK, Texas (KTRE) – The oldest business in Cherokee County will soon be closing its doors as the owners sets to retire. At 91 years old and 70 years in business in downtown Rusk, JoAnn Jackson is ready to enter into her new chapter. The chamber, family, and city officials surprised Jackson with a celebration of her work on Thursday morning.
“Retiring at 91, that’s phenomenal! Everybody in this town loves her and we wanted to honor her and show her the love that she has shown all of us all these years,” said Rusk Chamber of Commerce Board Chair Kelli Dover.
Jackson received three proclamations from the City of Rusk, the Chamber, and State Senator Robert Nichols. The Longview native opened the J&J Jewelry in Sept. 1954. Making it the oldest business in Cherokee County.
“It’s just been fun to be in business all these years and see the different generations come and go,’ said Jackson.
Jackson’s favorite part was meeting different people and participating in special events.
“Seeing the friendships of all the people means a lot, but I had a lot of fun helping brides pick out their selections for their wedding showers,” she said.
Jackson plans to dedicate volunteer time in Rusk during her retirement. Jackson shared advice for any future entrepreneur like herself, believing in “If you treat people like you want to be treated, you will have business,” she said.
Jackson will retire and close the shop on May 31.
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