The new Meta Glasses are priced at $299, significantly lower than the $800 Ray-Ban Display glasses released last year.
Meta, the parent company of Facebook, has invested billions in its vision for “personal intelligence,” betting that advanced gadgets can deliver AI benefits directly to users.
Although developed in partnership with Luxottica, this new range of glasses is the first not to be linked with any of the eyewear company’s well-known brands, such as Ray-Ban or Oakley.
These glasses are available in fresh colors and styles, including a rectangular design and a slim oval frame collection created in collaboration with media influencer Kylie Jenner.
Additionally, these devices are the inaugural AI glasses from Meta featuring Meta AI powered by Muse Spark, the initial model from the company’s Superintelligence Labs.
The success of Meta’s glasses has prompted other tech giants like Google and Apple to investigate similar product developments.
According to the International Data Corporation, global shipments of smart glasses reached 9.6 million units last year, with Meta holding around 76.1% of the market share.
This announcement of the Meta Glasses follows a recent launch by Snap, the owner of Snapchat, which unveiled a set of augmented-reality glasses priced at an impressive $2,195. While Snap’s glasses project digital content onto the user’s real-world environment, Meta’s glasses focus on text display and AI interaction.
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