The portal named ’Shumali Kashmir’ (North Kashmir) and the North Kashmir Tourism magazine were conceptualized, designed, published, and hosted by the Indian Army, they stated.
These initiatives are intended to boost the region’s digital footprint, enhance access to tourism information, and present the rich cultural, historical, and natural heritage of North Kashmir to a broader audience, they noted.
The newly introduced portal and magazine emphasize the various tourism opportunities available in destinations throughout Kupwara, Karnah, Keran, Machhal, Lolab, Gurez, and other picturesque areas of North Kashmir.
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”They are anticipated to be valuable resources for tourists, travel operators, and stakeholders within the tourism industry, while also contributing to the development of sustainable tourism and local economies,” officials indicated.
The launch event gathered key players from the tourism sector, local entrepreneurs, government representatives, and community members, all with the common goal of enhancing and promoting tourism across North Kashmir, they mentioned.
During the event, dedicated exhibition stalls showcased products and enterprises from various initiatives supported by the Indian Army.
The exhibition underscored the entrepreneurial spirit of local communities and offered self-help groups and entrepreneurs chances to connect with government bodies, tourism stakeholders, and potential partners, officials added.
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