The report highlighted that India’s digital media ecosystem is increasingly “converged, data-led, and commerce-integrated,” with digital media emerging as the main growth engine for the media and entertainment industry.
As per the report, JioHotstar’s strategic priority throughout the year was “enhancing monetisation and platform excellence.” The company stated that it revamped its discovery and personalisation systems to increase recommendation precision and audience targeting.
Reliance further emphasized that these advancements were bolstered by “ongoing investments in AI across the value chain,” which included the introduction of “conversational discovery through a strategic collaboration with OpenAI to transform search and content discovery.”
The company also pointed out new commerce integrations launched during the IPL season.
“The platform introduced ‘Tadka’, a micro-content hub featuring over 100 shows, and integrated in-app commerce during IPL-26, allowing viewers to conveniently order food while watching IPL, transforming passive viewers into active consumers,” the report noted.
Reliance reported that JioHotstar achieved an average of 451 million monthly active users during FY26, with engagement levels remaining “consistent throughout the year,” establishing the platform as a “default entertainment destination.”
The report further indicated that JioStar enhanced its sports portfolio, with the IPL 2025 finals attracting 426 million viewers, and the ICC Men’s T20 World Cup final achieving a global peak concurrency of 72.5 million streams on JioHotstar.
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(Edited by : Shoma Bhattacharjee)
