Should the agreement materialize, it has the potential to transform how Samsung users search, browse, and interact with their devices, simultaneously reducing the company’s dependence on Google.
The negotiations reportedly include plans to preload Perplexity’s application and AI assistant
on upcoming Samsung devices, while also integrating its search technologies into the Samsung Internet browser. Additionally, the two firms have explored the possibility of integrating Perplexity’s technology into Bixby, Samsung’s virtual assistant; however, these details remain unconfirmed, Bloomberg noted.
The aim is to have Perplexity’s AI assistant pre-installed as a default feature on the Galaxy S26, expected to be launched in the first half of 2026. Samsung might reveal the partnership later this year, though specifics are not yet finalized.
Aside from product integration, Samsung is anticipated to become one of the primary investors in Perplexity’s forthcoming funding round. The startup is reportedly aiming to raise $500 million at a valuation of $14 billion, according to Bloomberg.
This would represent a significant advancement for Perplexity, a young company already making significant strides in the AI arena. Earlier this year, Motorola and Perplexity forged a partnership allowing Razr and Edge 60 users to access three months of Perplexity Pro at no cost.
If Samsung follows this lead, it could significantly enhance Perplexity’s visibility.
The partnership would also indicate a strategic shift for Samsung. Though the company has collaborated closely with Google over the years—launching features like Circle to Search and Gemini integrations on recent Galaxy models—it seems to be adopting a multi-partner AI approach, similar to Apple.
Indeed, Apple has also been reported to explore collaboration with Perplexity. Eddy Cue, Apple’s services chief, mentioned during his testimony in Google’s antitrust trial that the company had “started some discussions” with Perplexity and was “impressed” by their developments.
Moreover, Samsung and Perplexity have discussed the potential for creating AI-enhanced operating systems and a multi-assistant application that merges the capabilities of Perplexity with other AI tools, as part of a broader vision for AI-native smartphones.
If everything falls into place, the Samsung-Perplexity partnership could become a pivotal moment in the mobile AI race. For Samsung, it presents an opportunity to reevaluate its software strategy. For Perplexity, it poses a chance to gain mainstream traction. And for users, it might open up new avenues to search, chat, and navigate life without relying on Google.
