Rasna has launched a new family-size 1-litre Tetra Pack under its Jumpin brand, marking its latest effort to enter the ready-to-drink beverages market. This initiative follows the company’s acquisition of Jumpin and is designed to meet the changing preferences of consumers by offering a fortified option rich in vitamins and minerals.
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On Monday, Rasna officially introduced its 1-litre Tetra Pack under the Jumpin label across India, aiming to make significant inroads into the expanding ₹1,000 crore ready-to-drink (RTD) fruit beverage sector.
This new family-size option, infused with 10 essential vitamins and minerals such as Vitamin C, enhances Rasna’s portfolio, which previously included 125 ml and 200 ml sizes.
“Jumpin reflects our commitment to providing high-quality fruit beverages at reasonable prices for Indian consumers, while adhering to our ‘Make in India’ ethos,” stated Piruz Khambatta, Group Chairman of Rasna Pvt Ltd.
Rasna acquired the Jumpin fruit juice brand from Hershey’s India in 2025 for an undisclosed amount, marking its entry into the RTD beverage arena.
