The parent company of Facebook has also elevated Denise Moreno, its vice president of consumer marketing and growth, to the position of marketing chief.
• “In this new role, I aim to transform how Meta learns and makes decisions in the AI-driven landscape,” Schultz stated in a LinkedIn update.
• These leadership shifts indicate Meta’s commitment to strengthening data-centric decision-making and integrating AI throughout its operations.
• Having joined the company in 2007, Schultz has overseen multiple areas, including developing Meta’s brand strategy and managing WhatsApp privacy campaigns, as noted on his LinkedIn profile.
• Following a report from Bloomberg News earlier on Wednesday about Meta’s initiative to build a cloud business for surplus AI computing capacity, shares of the company rose by 10%.
• Moreno, who has been with Meta for 17 years, started her career focusing on email marketing and growth experiments, as mentioned in a separate post.
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• Axios was the first to report on Meta appointing Schultz as chief data officer and promoting Moreno to CMO.
• This year, Meta is expected to invest up to $145 billion in AI infrastructure, representing a large share of Big Tech’s total expenditure exceeding $700 billion on the technology.
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