The rum’s victory in a competition dominated by traditional heavyweights like Martinique, Jamaica, and Barbados dispels the long-held notion that Indian rums are merely affordable, molasses-based offerings devoid of sophistication.
“There was a time when Indian rum was absent from global discussions on premium spirits,” remarked Shalini Sharma, Head of Marketing at Piccadily Agro Industries, the creator of Camikara. “This achievement is not simply a medal; it’s a proud moment for India. Camikara was conceived with the belief that India can produce world-class spirits, deeply rooted in its unique heritage,” Sharma continued.
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The Rum & Cachaça Masters, organized annually by The Spirits Business, is one of the most prestigious blind-tasting competitions for rum and cachaça globally. The 2025 edition featured a record number of entries from leading rum-producing countries, evaluated by a panel of industry specialists.
Camikara, which means ‘liquid gold’ in Sanskrit, has accomplished what was once deemed impossible: an Indian rum, crafted in the Rhum Agricole style, successfully competing on the global stage.
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Camikara has revitalized India’s neglected legacy in sugarcane distillation. The brand’s success sets the stage for a new premium category within the Indian market and underscores the potential for Indian rums to be globally acclaimed.
(Edited by : Jerome Anthony)
