Apple stock headed for its longest decline since 1991.

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Apple Inc. shares are on track to match their longest losing streak in over 30 years. The iPhone manufacturer dropped as much as 1.1% on Friday, moving the stock toward an eighth consecutive day of losses. While Apple has experienced similar losing streaks in recent years, including in 2025, 2022, 2016, and 1998, it hasn’t seen a nine-day decline since 1991, based on data from Bloomberg.

During much of 2025, Apple shares faced challenges as concerns arose about falling behind in the deployment of artificial intelligence features. Despite a recovery in the latter half of the year amid skepticism over AI spending, its nearly 9% rise in 2025 lagged behind the S&P 500 Index’s 16% increase—a trend not seen since 2022.
Recently, Apple and other tech companies have been experiencing pressure from rising component prices, especially memory chips, driven by strong demand for data center expansions focused on AI computing. Since the onset of the current losing streak, its shares have decreased by more than 5%.
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