As India approaches 2026, the alcoholic beverages sector is transitioning into a more established growth phase. CRISIL Ratings anticipates an 8–10% revenue increase in FY26, boosting the industry to ₹5,30,000 crore. Nevertheless, it continues to function under a fragmented regulatory structure led by state policies. Diageo India’s Chief Commercial Officer Jagbir Singh Sidhu emphasizes that a more cohesive and predictable policy framework would foster innovation, create jobs, and ensure sustainable revenue growth.
India is becoming one of the most significant consumer markets of this decade. With a youthful demographic, a swiftly growing middle and high-income group, and a GDP projected to reach US$7 trillion by 2030, the landscape of global consumer demand is increasingly being influenced from here.
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