This product utilizes a Straight Through Processing (STP) model, facilitating immediate onboarding and approvals. It harnesses digital public infrastructure, including GST frameworks, credit bureaus, and account aggregators, to evaluate creditworthiness with improved precision.
PFL has developed the loan model based on advanced analytics and a risk-first strategy, focusing on delivering responsible, high-quality credit to growth-oriented MSMEs in Tier 1, Tier 2, and Tier 3 cities. The product caters to various sectors such as retail, manufacturing, trade, and services.
PFL Managing Director and CEO, Arvind Kapil, highlighted that the company views MSMEs as a crucial growth area for the next decade. “We believe MSMEs will be key in driving credit growth as India’s economy advances. This offering enhances ease for quality borrowers while ensuring a robust risk framework,” he stated.
The digital initiative follows PFL’s previous launch of a similar product for salaried professionals. The company aims to gradually expand this new business loan offering while maintaining a risk-calibrated strategy.
Business Loan 24/7 is in line with PFL’s broader vision of leveraging technology and analytics to build scalable, digital-first lending platforms.
