Modernized Boomboxes : We Are Rewind

We Are Rewind is bringing analog allure back to center stage with the launch of its ‘GB-001’ boombox — a modern reinterpretation of the iconic 1980s stereo system. Fusing nostalgic design with cutting-edge functionality, the Paris-based brand has created a Bluetooth-compatible, cassette-playing powerhouse that balances vintage charm with contemporary convenience.

The GB-001 features a sleek form factor, four high-fidelity speakers (including soft dome tweeters and bass-enhancing woofers), and user-adjustable cassette playback with noise reduction that mimics Dolby B for enhanced tape quality. Beyond playback, the unit can record from external sources — including wireless mics — and supports wired and Bluetooth headphones. Depending on mode and device connection, the rechargeable 3,000mAh battery offers up to 28 hours of use.

Its standout aesthetic detail is a pair of glowing analog VU meters, adding warmth and visual nostalgia that modern LCDs can’t replicate. The GB-001 doesn’t just revive the mixtape; it redefines what retro audio equipment can look and sound like today.

Image Credit: We Are Rewind