How Trump’s tariffs are squeezing small businesses


Mohit Jagwani runs the type of business President Trump doesn’t seem to think much about when he raises or lowers tariffs. Yet it’s small business owners like Jagwani who face unwelcome turmoil as Trump wages his trade war.

Jagwani owns a Houston company called Rubber Track Wholesale, which sells rubber tracks for heavy machinery such as excavators and loaders. Virtually all the products he sells are made in China because that’s where the rubber trees are. He has already raised prices by around 15% in anticipation of higher costs caused by Trump’s new tariffs on imports from China. But he’s scrambling to control costs, get products he can afford, and protect profit margins.

“My sales are down from the time Trump took office,” Jagwani said. “In a regular year, you buy what you need and you invest. But now we only have time to focus on inventory, to keep ourselves afloat. There’s no time to think about growth. It’s just survival.”

Read more: The latest news and updates on Trump’s tariffs

Trump has thrown thousands of American businesses off-balance with tariffs on some $3 trillion worth of imported goods that he has imposed and rescinded with almost no notice. There’s a new 10% tariff on most imports, rising to 25% for steel, aluminum, and automobiles. Starting in March, Trump’s import tax on Chinese goods was 145% until he lowered it to 30% on May 12.

Overall, the tax on imports has jumped from an average of 2.5% before Trump took office to about 18%. That’s the highest average tariff since the 1930s. Economists are broadly forecasting weaker GDP and employment growth along with rising inflation as the higher cost of imports makes the US economy less efficient.

Trump says he wants to raise the cost of imports to encourage more domestic manufacturing. But in many cases, that’s implausible, and the inevitable result of tariffs is simply higher prices and less consumer choice.

Are you affected by the Trump tariffs? Tell us how.

Infinity Massage chair
Going up: The cost of massage chairs, due to President Trump’s tariffs. “It’s a hard tax that impacts cash flow,” Infinity Massage Chairs president Jim Coppins said. · Photo courtesy of …

Jim Coppins is president of Infinity Massage Chairs in Seabrook, N.H., and most of his products come from China, where there’s a long history of massage as medicine. High-end massage chairs have never been made in the United States, so there’s no domestic industry to revive.

Had Trump’s 145% tariff on Chinese imports stayed in effect, Coppins would have slashed his company’s lineup from 35 types of chairs to five or six and tried to find lower-cost sources. “That was like an embargo,” Coppins said. “Unless you had insane margins, nobody could ship at that price, and we weren’t. We were weeks from considering laying people off.”

The lower 30% tariff is a relief, but it will eat into the company’s profit margin and raise the price of the chairs Infinity sells to hospitals, colleges, and retailers such as Costco. A national mattress chain firm that features Infinity’s chairs in its showrooms has canceled a product launch as consumers fret about higher prices caused by Trump’s tariffs. “I’m selling less,” Coppins said. “If the tariff stays at 30% and sales velocity doesn’t drop significantly, we’ll probably be the same size organization in six months. If tariffs go back up, anything is on the table.”

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Most Americans think little about the world’s complex supply chains when they buy an imported product. But business owners who depend on imports obsess over the source and timing of their deliveries.

Before Trump raised the tariff on Chinese goods to 145%, Jagwani of Rubber Track Wholesale placed one large order due to arrive in the United States in late May. “I was scared I’d have to pay the 145% tariff,” he said. “I got lucky.” He has another shipment due to arrive in late June, but he worries that if it gets delayed, Trump could raise tariffs again in early July, hitting him with a higher bill.

Read more: How to protect your money during turmoil, stock market volatility

Tariffs can also upend small-business cash flow, especially when the government imposes the taxes with no notice. US firms have to pay import tariffs when the goods arrive in the United States, but they can’t recoup the cost until they sell to their own customers, which can take months. And there’s often no way of knowing if higher costs will cut into sales.

“It’s a hard tax that impacts cash flow,” Coppins of Infinity said. “We pay the tax up front, but then we have to sit on the inventory.” Some businesses try to raise their prices before they have to pay higher tariffs to bring in extra revenue that can help pay the import tax.

The strains of Trump’s trade war are making business owners gloomy. The National Federation of Independent Business’ optimism index in April fell to the lowest level since last October. “Small businesses are already starting to feel the stress of higher tariffs, and they will be among the most impacted unless the Trump administration reverses course,” Moody’s Analytics said in a May 13 report.

In a Yahoo Finance survey of 107 business owners and operators conducted earlier this month, 67% said Trump’s tariffs are negatively affecting them. Most cited higher costs as their main concern.

Twenty-three percent of respondents said the tariffs are positively affecting their business. One tool-and-die manufacturer said the tariffs have spurred new interest in his American-made products. An importer of Japanese products said he’s been able to raise prices by more than the increase in tariffs: “I got to raise prices twice the tariff cost. It’s a win for me right now.”

Sarma Appala, CEO of BetterDevEx:
Sarma Appala, CEO of BetterDevEx: “The uncertainty is causing the problem. The CIOs and CTOs we deal with are not sure what’s going to happen, and they don’t want to spend.” · Photo courtesy of Sarma Appala

One concern among those hurt by the tariffs is uncertainty caused by Trump’s trade war, which sounds like an amorphous thing that’s difficult to measure. But it’s measurable to some entrepreneurs. Sarma Appala of Dublin, Ohio, set up a technology consulting firm called BetterDevEx in 2023. Business was growing until early April. That’s when Trump announced his “Liberation Day” tariffs, which were much higher than most people expected. Since then, the consulting firm’s clients, mostly in banking and insurance, have cut back on work they’re willing to pay for.

Read more: What Trump’s tariffs mean for the economy and your wallet

“The uncertainty is causing the problem,” Appala said. “The CIOs and CTOs we deal with are not sure what’s going to happen, and they don’t want to spend. In our projects, the scope of the work typically expands, but that’s not happening now. Our bottom line is definitely going to get squeezed.” The 25-person firm recently let go of five contractors because it didn’t have work for them.

Trump’s tariffs are mostly hurting American importers, but exporters are also getting caught in the crossfire. Guillermo Guzman owns H2O International, which makes water-filtration products in Deerfield Beach, Fla. Guzman relies on many imported components now facing tariffs, which are raising the cost of products he sells in the United States. But he has also lost business in China, where his made-in-the-USA products are popular among affluent consumers.

Guillermo Guzman, right, owner of H2O International:
Guillermo Guzman, right, owner of H2O International: “At the end of the day, it’s the end user who pays the increased cost” of tariffs. · Photo courtesy of Guillermo Guzman

In response to Trump’s 145% tariff on Chinese imports, China imposed a 125% tariff on American imports. “At 125%, the orders stopped,” Guzman said. “We’re probably one of the few companies that imports to and from China, and we’re getting it coming and going. We use the word uncertainty a lot. We don’t know what’s going to happen.” With orders on hold and business unusually slow, Guzman’s 10 employees have been reorganizing the warehouse and doing other tasks usually reserved for the end of the year.

Meanwhile, Guzman has been working for two years to build a direct-to-consumer business, which is ready to launch now. But that’s on hold until there’s more clarity about tariffs and the prices consumers will pay. “We have inventory to launch now,” Guzman said. “However, it’s not a good look when you have to raise prices a month after launch.”

Many businesses facing the higher cost of tariffs have no choice but to pass some of it along to their own customers, which is why economists expect the Trump tariffs to push the inflation rate 1.5 or 2 percentage points higher than it would otherwise be. What nobody really knows is the point at which consumers balk at higher prices and simply refuse to buy.

“We have to make some adjustment in pricing, and that’s where the uncertainty is,” Guzman said. “At the end of the day, it’s the end user who pays the increased cost. You can put it on the shelves, but they may not buy.”

That would represent and new set of problems for businesses.

Rick Newman is a senior columnist for Yahoo Finance. Follow him on Bluesky and X: @rickjnewman.

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