According to the latest proposal, all AI-generated or synthetically created content must feature a “continuous” and “clearly visible” label for its entire duration in any visual display.
“In the said rules, in rule 3, in sub-rule (3), in clause (a), in sub-clause (ii), for the words, `that ensures prominent visibility in the visual display’, the words and punctuation `that ensures continuous and clearly visible display of such label throughout the duration of the content, in a visual display’ shall be substituted,” stated the IT Ministry as reported by PTI.
This represents a change from the previous requirement, which focused solely on ensuring “prominent visibility” of such labels.
Also Read: AI content labeling and creator compensation are under discussion, according to MeitY Secretary S Krishnan
These proposed changes accompany earlier draft rules that enable the Ministry of Information and Broadcasting to identify and remove news-related content shared by users.
Significantly, the new labeling regulations are applicable not only to AI companies and social media platforms but to all users who generate or share such content.
MeitY has made these additional amendments available for public review to allow stakeholders to assess and provide feedback along with comments on previous draft proposals.
Also Read: Government enforces stricter rules on AI content, banning child abuse material and requiring clear labeling
This year, the government intensified regulations for social media platforms, mandating the removal of unlawful content within three hours and requiring that all AI-generated and synthetic materials be clearly labeled.
During this period, the government expressed that these measures were prompted by the increasing misuse of AI for crafting and disseminating obscene, misleading, and counterfeit content across platforms.
The latest proposed amendments advance this initiative by demanding that AI labels be visible throughout the entire duration of the content.
