Jewellery retailer Senco Gold Ltd. reported impressive results for the last quarter of the fiscal year, with revenues increasing by 46% year-on-year (YoY), fueled by strong demand during the wedding season despite a turbulent period for gold prices.
Additionally, the company capitalized on festive events such as Valentine’s Day and Women’s Day.
Same-store sales growth (SSSG) reached 34%, demonstrating solid performance in existing outlets and ongoing consumer interest even amid rising gold prices.
Gold prices ascended approximately 20% quarter-on-quarter to peak before correcting nearly 20% by mid-March, eventually stabilizing within a daily range of 2–5%, according to a regulatory exchange highlighted by the company. Comparatively, average gold prices surged dramatically on a year-on-year basis, nearly doubling from the previous year.
The business continued to thrive, with seven new showrooms opened during the quarter, bringing the total to 201 retail locations. The company also noted a shift in its product assortment, emphasizing lightweight and everyday jewellery.
For the entire fiscal year FY26, Senco Gold reported a 35% YoY revenue increase, marking an acceleration from the 21% growth observed in FY25.
In January 2026, Senco’s board sanctioned the acquisition of a 68% stake in August Jewellery Private Ltd (AJPL), the firm behind the trendy jewellery brand Melorra.
Looking ahead to the new financial year, the company aims to leverage Akshaya Tritiya and regional festivals to stimulate demand in the first quarter, planning to open 20 to 25 new stores in FY27, with a continued focus on franchise-led growth.
Shares of the company closed at ₹288.80 each, reflecting a 0.07 increase for the trading session on Thursday, April 3.
First Published: Apr 4, 2026 7:07 PM IST
