The alliance unites VIDA and KKR around a mutual focus on performance, ambition, and engaging a new generation of Indians. This partnership illustrates a shared vision of breaking barriers in both professional cricket and mobility solutions.
KKR remains dedicated to sporting achievement, while VIDA aims to enhance electric mobility in India with smart and sustainable solutions tailored to evolving consumer needs.
Venky Mysore, CEO of Kolkata Knight Riders, expressed, “We are thrilled to welcome VIDA as the front-of-jersey title partner for the Kolkata Knight Riders. This multi-year collaboration merges two brands unified by a common commitment to innovation and excellence.”
Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, stated, “This partnership with Kolkata Knight Riders embodies the shared spirit of confidence, resilience, and aspiration that characterizes a new India.”
As part of this collaboration, VIDA will engage in fan initiatives throughout the season, focusing on performances that embody energy, agility, and leadership both on and off the field.
The partnership bolsters VIDA’s aim to connect with younger audiences and enhance its footprint across sport, culture, innovation, and mobility. VIDA and KKR have stated that the collaboration seeks to promote progress both on the field and in the realm of mobility, emphasizing a sustainable and forward-thinking India.
