This Affordable, Vintage-Inspired Speaker Breathes New Life Into a Classic Audio Format


Although it may not be on the same scale as vinyl, cassette tapes are experiencing a revival, too. According to reports, sales of the old school audio format have risen nearly 400 percent since 2015.

One of the companies spearheading that revival is We Are Rewind. Recently, the French audio maker has made waves with its WE-001, a modern portable cassette player featuring new-age technology, including a rechargeable battery and built-in Bluetooth.

And now the up-and-coming brand is doubling down on its love of cassette tapes with its first portable speaker.

We Are Rewind GB-001

We Are Rewind boombox
The GB-001 is portable cassette tape player, recorder and Bluetooth speaker.
We Are Rewind

A new-age cassette tape player

The GB-001 is a portable Bluetooth speaker that looks like a reimagining of the classic boomboxes from the 1980s. It features backlit VU meters, which deliver a similar soft glow to many vintage stereos. It also packs numerous tactile knobs and switches, and a folding carrying handle.

Yes, it functions like any modern Bluetooth speaker, allowing you to stream audio directly from your smartphone. But it’s real charm is that it can play (and record) cassette tapes.





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