As part of this partnership, Swiggy will act as an early collaborator, allowing customers to order food through voice dialogues on Sarvam’s chat platform, Indus App. This system has been developed to enable users to find products, place orders, and make payments all within a single interaction powered by artificial intelligence.
The companies stated that this initiative seeks to address deficiencies in India’s digital commerce landscape, where a significant number of internet and digital payment users have not fully transitioned into online shoppers. Industry estimates suggest that despite India having hundreds of millions of internet and UPI users, a much smaller proportion engages with e-commerce, partially due to language barriers and the complexity of apps.
Through this partnership, Sarvam’s AI models and agentic technology stack will be incorporated into Razorpay’s payment systems to create AI agents capable of comprehending conversational inputs in various Indian languages and processing transactions in real-time.
The implementation will occur across several tiers. Initially, voice-based commerce will be launched on the Indus App, enabling Swiggy customers to interact with an AI assistant to place food orders. The system will handle the entire operation—from interpreting user requests to processing payments—within a seamless conversational flow.
Moreover, businesses will be able to integrate similar voice-enabled commerce functionalities into their own platforms. In an early pilot, a conversational assistant has been made available on The Derma Co’s website, allowing users to browse and purchase products using voice commands.
The partnership will also incorporate Sarvam’s technology into Razorpay’s Agent Studio, empowering developers to create multilingual AI agents that can communicate with customers in languages such as Hindi and Hinglish.
Representatives from all three companies mentioned that this collaboration embodies a broader shift towards AI-driven interfaces, aimed at making digital commerce more user-friendly by minimizing dependence on text-heavy applications.
The initiative aspires to establish a new category of AI-native commerce, enabling everyday transactions to be conducted through natural language conversations.
