The company, headquartered in Vevey, Switzerland, stated in a release on Friday (March 27) that “the vehicle and its load are still nowhere to be found.”
The shipment of these crunchy bars, which consist of wafers enrobed in chocolate, vanished last week while in transit between manufacturing and distribution points. The chocolate bars were intended for distribution throughout Europe.
According to the company, the stolen candy bars may surface in unofficial sales channels across European markets, but all products can be traced using the unique batch code assigned to each bar.
A KitKat spokesperson mentioned that consumers, retailers, and wholesalers could identify if a product is part of the stolen shipment by scanning the on-pack batch numbers. If a match is detected, the scanner will provide clear guidance on how to inform the company, which will then handle the evidence appropriately.
“While we acknowledge the criminals’ exceptional taste, cargo theft remains a growing concern for businesses of all sizes,” KitKat stated.
“As increasingly sophisticated schemes are being employed regularly, we have opted to make our experience public in hopes of raising awareness about this increasingly prevalent criminal trend,” the statement concluded.
