This offer is open to users of all Mastercard-issued cards worldwide—including credit, debit, and prepaid cards. Customers situated in India, Sri Lanka, and Bangladesh, in addition to international visitors attending shows in India, are eligible to participate.
The concert series will kick off on October 30 in Mumbai with a performance by Enrique Iglesias, marking his return to India after 13 years.
Other international acts, including AR Rahman and DJ Tiësto, are also featured in the lineup.Cardholders will enjoy:
- Priority access to tickets during the presale period
- 10% discount on ticket prices post-presale
- Access to Priceless Experiences at www.priceless.com/music
This represents Mastercard’s inaugural performing arts sponsorship in South Asia, highlighting its initiative to engage consumers beyond traditional payment methods.
Gautam Aggarwal, Division President, South Asia at Mastercard, expressed that the partnership is designed to foster deeper connections by linking people with music and entertainment in impactful ways.
Julie Nestor, EVP, Marketing & Communications, Asia Pacific, Mastercard, noted that this collaboration builds upon the company’s global entertainment efforts, which include partnerships with events like the GRAMMYs and BRIT Awards.
EVA Live, renowned for hosting large-scale concerts in India and overseas, is committed to enhancing the live music experience. “This partnership with Mastercard will enrich fan interactions and raise the standard of live events,” stated Deepak Chaudhary, Founder and MD of EVA Live.
Tickets and further offers can be found at www.priceless.com/music. Cardholders who do not possess a Mastercard can apply at specials.priceless.com.
First Published: Jun 17, 2025 2:47 PM IST
