“We encourage all stakeholders to verify information from official channels before disseminating unverified claims,” he added in a statement shared on X.
I wanted to address some misinformation that has been circulating about OnePlus India and its operations.
We’re operating as usual and will continue to do so.
Never Settle. pic.twitter.com/eAGA7iy3Xs
— Robin Liu (@RobinLiuOnePlus) January 21, 2026
This clarification emerged just hours after reports suggested that OnePlus’s parent company, Oppo, was disbanding it due to a downturn in global shipments and market share in major regions, particularly India and China.
According to Android Headlines, OnePlus shipments fell over 20% in 2024, and its market share took a significant hit in both India and China. The brand is witnessing a steep decline, with a 71% drop in the premium segment share in India and a 20% fall in China.
Oppo is reportedly ‘cleaning house’, eliminating jobs, markets, and entire sub-brands, with OnePlus being the next target.
“This conclusion stems from a three-continent investigation involving current and former employees across R&D, Business, and Marketing at headquarters in China and regional offices in the US, India, and Europe, supported by four independent analyst firms whose market data validates what OnePlus has not disclosed,” the report indicated.
The findings are alarming: headquarters closed, partnerships terminated, Western teams dismantled, and product launches canceled. The report mentions that both the Open 2 foldable and 15s compact flagship models have been shelved and will not be released as initially scheduled.
OnePlus president Li Jie acknowledged that sales were ‘basically flat’ in 2024, but the reality presents a different narrative. With India and China contributing to 74% (almost three-fourths) of OnePlus shipments, the brand’s failure in these markets signals a troubling outcome.
According to Android Headlines, OnePlus’s operations in Europe and North America have also seen significant reductions.
“This is a brand on the brink of collapse,” the report further concluded.
OnePlus is allegedly facing a crisis following a $14 billion bailout attempt by its parent firm OPPO. Despite OPPO funneling considerable resources in December 2022, which included complete retail access and allowing operations at zero profit, OnePlus’s global shipments fell over 20% in 2024, leading to internal changes that suggest OPPO is prepared to cut its losses.
While OnePlus users can expect to receive security updates and warranty support, the outlook for the brand appears grim.
“Your OnePlus isn’t bricking overnight. Your updates aren’t stopping tomorrow. OnePlus is committed to its consumer promises, and we trust OPPO will back them up. Your warranty remains intact. You’ll receive your 3-4 years of Android updates and 4-5 years of security patches. It’s what follows that raises concerns. What about the brand?” it concluded.
(Edited by : Sudarsanan Mani)
First Published: Jan 21, 2026 11:47 AM IST
