Vijay Sales has introduced a limited-time discount on the Apple iPhone 16 Plus, lowering the effective price to ₹71,890, which is a direct price reduction of 10% from the MRP of ₹79,900.
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The iPhone 16 (base model) was the top-selling iPhone in India for 2025, with approximately 6.5 million units sold in the first 11 months. Total iPhone shipments for the year were around 14 million units, allowing Apple to capture a record market share of 9%, up from 7% in 2024, according to Counterpoint Research.
Apple showcased India as a key market, highlighting record high revenues, upgrades, and a growing active install base.
In addition to shipments, Apple expanded its manufacturing footprint, opened new retail locations—including its fifth store in Noida—and introduced services with more affordable subscriptions, like Apple Creator Studio priced at ₹399 per month.
This strong performance occurred despite a stagnant overall smartphone market in India, which has remained flat at around 152–153 million units for the fourth consecutive year.
First Published: Jan 27, 2026 12:47 PM IST
