This platform, fueled by Infosys Topaz, combines artificial intelligence, data analytics, and digital content to offer features like AI-generated commentary, interactive tools, and live race insights.
In a press release titled, “Infosys and Formula E Launch AI-Powered Race Centre, Taking Fan Experience to Pole Position”, the company stated that this partnership extends Infosys’ role as Formula E’s Official Digital Innovation Partner into a more immersive fan engagement realm.
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The Race Centre integrates several features, including a generative AI commentary engine, podium prediction tools, fan voting for ‘Driver of the Race’, PIT BOOST tracking, and a driver event tracker that highlights key race moments such as overtakes and strategy deployment.
Jeff Dodds, CEO of Formula E, remarked, “With Infosys, we’re elevating how fans experience every lap with clearer insights, more interactive moments, and greater accessibility to the stories unfolding on and off the track.”
“The Race Centre… helps fans feel closer to the race,” he added.
Additionally, it employs AI agents to process over 1.5 million data points per race, allowing for real-time updates on race positions, car movements, and other significant metrics via a unified digital interface.
Sumit Virmani, Global Chief Marketing Officer at Infosys, stated that the initiative illustrates how AI can revolutionize sports engagement. “We are redefining the race-day experience with real-time, responsible AI insights… enabling richer interactions that extend beyond the broadcast window,” he mentioned.
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The platform is crafted to support fans throughout the entire race lifecycle, from practice and qualifying sessions to race day, while also boosting engagement during the off-season with interactive and explanatory content.
This development aligns with Formula E’s strategy to attract younger, digitally savvy audiences and enhance global fan engagement, while also showcasing Infosys’ AI-driven digital capabilities in large-scale, real-time environments.
Shares of Infosys rose by 2.88% to close at ₹1,256 following the announcement on Friday. The stock has seen a decline of over 16% in the past six months.
