Launched in 2016 at a price of ₹10 per bottle, Lahori Zeera, a spiced beverage, has expanded from Punjab to 18 states, surpassing ₹100 crore in revenue, and is now aiming for a target of ₹1200 to ₹1300 crore.
For many years, the ₹60,000 crore beverage sector in India has been ruled by international brands. In 2016, three cousins from Punjab—Nikhil Doda, Saurabh Munjal, and Saurabh Bhutna—decided to disrupt this trend with a product that reflects Indian preferences and is designed for wide accessibility.
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