During The Business of Soccer Conference in Atlanta, Georgia, FIFA Chief Business Officer Romy Gai emphasized that the last of the 16 global sponsorship slots has been filled, with the involved organization to be revealed shortly.
As contracts are finalized and negotiations progress within the commercial program, only two sponsorship opportunities remain for the FIFA World Cup 2026 – both in the regional Tournament Supporter tier, representing the last chances for brands to align with the largest sporting event ever.
“This is already the most successful commercial program in FIFA’s history, and we are still gaining momentum,” stated Gai. “We’ve witnessed unprecedented interest from brands worldwide, and with just two regional opportunities left, we anticipate these final slots will be secured very soon.”
The FIFA World Cup 2026 commercial partnership program has seen remarkable growth and is poised to generate revenue that significantly exceeds previous FIFA World Cup cycles.
This achievement is supported by the new commercial partnership model introduced in 2023, which provides partners with enhanced flexibility, customization, and innovative assets. The program features a stellar lineup of Commercial Partners, including prominent global and regional brands from various industries and locations. From long-established FIFA Partners to exciting newcomers, the program reflects football’s global appeal and reach.
The FIFA World Cup 2026 will feature 48 teams and 104 matches across 16 Host Cities in Canada, Mexico, and the United States, uniting billions of fans around the globe. Over six million spectators are expected to attend matches, and it is estimated that around six billion people will engage with the tournament across various platforms.
