Disney reportedly intends to eliminate 1,000 jobs in the upcoming weeks.

Disney is set to eliminate up to 1,000 positions primarily within its marketing department as part of Project Imagine, initiated by the new CMO, Asad Ayaz, impacting less than 1% of the workforce. This report has not been confirmed by Reuters.

By Reuters April 9, 2026, 8:29:27 AM IST (Published)

1 Min Read

According to reports from the Wall Street Journal, The Walt Disney Company is poised to eliminate approximately 1,000 jobs in the upcoming weeks, largely within its marketing division. These plans were reportedly in motion prior to Josh D’Amaro taking on the role of CEO in March.

It is expected that these cuts will affect fewer than 1% of Disney’s total workforce. As of the end of fiscal year 2025, Disney had around 231,000 employees.

The newly appointed CMO, Asad Ayaz, intends to streamline the marketing department and reduce costs as part of Project Imagine, initiated earlier this year. Ayaz has been leading a newly established comprehensive marketing organization since January.

Reuters has not been able to verify this report, and Disney has not replied to a request for comment from Reuters after regular business hours.