BCCI secures ₹270 crore sponsorship agreement for IPL through AI partnership.

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The BCCI has clinched a lucrative ₹270 crore sponsorship agreement with Google’s AI platform Gemini, just in time for the 2026 Indian Premier League (IPL).

Gemini’s competitor, ChatGPT, is among the sponsors of the ongoing Women’s Premier League.

”This contract spans three years and underscores the IPL’s international allure,” a BCCI official commented to PTI.
Last year, the BCCI sought a new jersey sponsor after the Indian government prohibited real money gaming platforms like Dream11. Subsequently, Apollo Tyres stepped in to replace Dream11 as the jersey sponsor, securing the rights for ₹579 crore.Read more: Davos 2026 | GST cuts, cricket sponsorship drive tyre demand in India; Europe remains a tightrope for Apollo Tyres

Tata Group currently holds the title sponsorship rights for the IPL, which is the largest T20 league globally.

The recent sponsorship deal with Gemini highlights the increasing interest of AI platforms in Indian cricket.

In November, when ChatGPT’s association with the WPL was announced, BCCI secretary Devajit Saikia discussed the importance of the partnership.

”With global leaders in AI, manufacturing, and beverages alongside trusted Indian consumer brands, this diverse partnership will significantly enhance the fan experience and foster the growth of women’s cricket,” he stated.

The IPL 2026 is scheduled to take place from March 26 to May 31.

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