BCCI Partners with Google India to Elevate IPL Fan Engagement

BCCI Partners with Google India to Elevate IPL Fan Engagement
The Board of Control for Cricket in India (BCCI) has named Google India as a Premier Partner for the upcoming Indian Premier League season, marking a significant advancement in digital fan engagement.

This strategic partnership is set to transform fan interaction with the game by incorporating a more immersive, conversational cricket experience directly into Google Search. Utilizing cutting-edge AI Mode technology, this collaboration will provide users with in-depth tactical insights, real-time match analysis, and a more engaging viewing experience.

As the IPL continues to broaden its global digital presence, this initiative is anticipated to bring fans closer to the action through intuitive, AI-driven interactions, enhancing match tracking and analysis like never before.

The second phase of IPL 2026 is set to commence on April 13 and conclude on May 24, as announced by the BCCI while releasing the full league phase schedule.

The first phase will take place from March 28 to April 12, with defending champions Royal Challengers Bengaluru clashing with Sunrisers Hyderabad in the league opener at M Chinnaswamy Stadium on Saturday. The final is scheduled for May 31 in Bengaluru.

“The remaining league stage, consisting of 50 matches, will take place from April 13 to May 24, 2026, across 12 venues in India,” stated BCCI secretary Devajit Saikia.

“Matches in this second phase will occur in Bengaluru, Mumbai, Chennai, Kolkata, Delhi, Ahmedabad, Hyderabad, Lucknow, Jaipur, Dharamshala, Raipur, and New Chandigarh,” he elaborated.

“As the tournament approaches a crucial stage, teams will vie across venues for a playoff spot, with competition expected to heighten in the latter half of the league.” Play resumes on April 13 with Sunrisers Hyderabad facing off against Rajasthan Royals in Hyderabad, kicking off an exciting series of matches.

The second phase will include eight doubleheaders.

Punjab Kings will host their home games in New Chandigarh and Dharamshala, with three matches scheduled at the latter venue during this phase.

Rajasthan Royals will conduct four home games in Jaipur, while Royal Challengers Bengaluru will have three home matches in Bengaluru and two in Raipur. The locations for the playoffs will be revealed later.

(With PTI inputs)

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