Transforming Perception to Growth: How Antara is Shaping India’s Senior Care Industry

Transforming Perception to Growth: How Antara is Shaping India’s Senior Care Industry
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As perceptions on ageing evolve in post-pandemic India, Antara Senior Care is establishing a comprehensive elder-care platform encompassing senior living, residential care facilities, and health products. In an interview with CNBC-TV18, Executive Chairperson Tara Singh Vachani discusses how increased longevity, transforming family dynamics, and an enhanced focus on wellness are driving demand, while regulatory gaps and a lack of standards pose significant challenges to scaling the sector.

India’s population is ageing quickly. Seniors currently represent 11% of the population, with projections indicating this will rise to 21% by 2050, meaning one out of every five Indians will be over 60. As lifespans increase, family sizes shrink, and more dual-income households emerge, the reality becomes clear: a greater number of seniors will age alone and require more complex care than ever before.

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