In a recent meeting with stakeholders, including the Travel and Tourism Association of Goa (TTAG), hoteliers, and airline representatives, Khaunte stressed the necessity of rebranding Goa’s image in the off-season, given the rising competition from international destinations such as Sri Lanka, Vietnam, and Indonesia.
“When we reference competition from Sri Lanka, Vietnam, and Indonesia, we are discussing pricing and strategies to encourage tourists to enjoy and extend their stay in Goa,” Khaunte noted. He acknowledged that these destinations are becoming attractive, budget-friendly alternatives for travelers, prompting Goa to reassess its offerings to maintain and increase its visitor numbers.
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While the state saw a 10% increase in tourist arrivals during the first quarter compared to last year, Khaunte pointed out that momentum noticeably dropped in April. He attributed this decline to the repercussions of the April 22 terror attack in Jammu and Kashmir, which he claimed dampened travel plans across the nation.
“The industry has faced disruptions following the April 22 Pahalgam terror attack,” he remarked. “Although Goa performed well in the first quarter with 10 percent growth compared to last year, April showed a downturn.”
Khaunte mentioned that the effects of the incident lingered into May, resulting in numerous cancellations.
In light of this, the government is now focusing on “monsoon tourism” to counteract the seasonal slowdown. Khaunte encouraged all industry sectors to collaborate in creating appealing packages and promoting alternative experiences that highlight “Goa beyond beaches.”
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“The main focus now is on monsoon tourism and how the industry can work together, both collaboratively and competitively, to offer packages and effectively promote ‘Goa beyond beaches,’” he expressed.
Goa already hosts various monsoon-specific festivals such as Sao Joao, Chikhal Kalo, and Bonderam, along with nature-based activities like trekking, which could become focal points of the state’s seasonal tourism initiative.
“Monsoon festivals and trekking can attract tourists during what is usually not a peak season,” Khaunte proposed.
The minister also emphasized the importance of expanding Goa’s presence in international markets, particularly in the UAE and the wider Middle East, where there is a growing interest in short-haul leisure travel. “The state must promote itself robustly in the UAE and the Middle East,” he stated.
Encouragingly, industry stakeholders have positively responded to this call to action. “The hotel industry and airlines have committed to generating ideas and curating packages for tourists during the monsoon,” Khaunte confirmed.
