On July 31, coinciding with Harry Potter’s 46th birthday, Mumbai-based premium chocolatier Entisi has introduced an officially licensed Harry Potter-themed chocolate collection in India through a partnership with Warner Bros. Discovery Global Consumer Products. This launch highlights how global entertainment franchises are increasingly integrating into everyday consumer goods.
The collection includes Chocolate Frogs, Bertie Bott’s Every Flavour Chocolates, Hogwarts House Chocolates, and a Platform 9¾ Hogwarts Express Bar. The offerings will be available at Entisi’s boutiques in Mumbai and Pune, on its website, through dark stores across Mumbai, Pune, Delhi, and Bengaluru, and exclusively on Blinkit for fast delivery.
For Entisi, this launch represents more than just nostalgia.
This collaboration signifies the chocolatier’s inaugural licensed intellectual property (IP) partnership and its entry into a category it views as a long-term growth opportunity. Founder and CEO Nikki Thakker mentioned that the company designed every mould in the collection to replicate the confectionery featured in the Harry Potter films.
While Warner Bros. Discovery has capitalized on franchises like Harry Potter through toys, apparel, publishing, and theme parks worldwide, food remains a relatively untapped licensing category in India.
This launch serves as a gauge to see if Indian consumers are willing to invest in officially licensed food products instead of opting for cheaper alternatives inspired by popular franchises.
The company plans to expand the collection to Delhi and Bengaluru in the next year as part of a more extensive retail growth strategy. Long-term, Entisi aims for a broader pan-India retail presence, increased visibility at airports, deeper quick-commerce distribution, and additional seasonal Harry Potter-themed launches.
For Warner Bros. Discovery, this illustrates how entertainment franchises can continue to generate revenue long after their original run. For Entisi, the critical question remains whether fandom can convert into repeat purchases—and if licensed food will become the next frontier in India’s premium consumer goods market.
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