The new initiative merges AJIO’s fashion-centric digital platform with the expertise of Tira, Reliance Retail’s omnichannel beauty division. AJIO Beauty will feature a diverse range of skincare, makeup, haircare, fragrances, bath and body products, personal care items, and beauty accessories spanning value, bridge-to-luxury, premium, and luxury categories.
The platform is set to showcase over 1,500 brands from India and around the globe, delivering to more than 19,000 pin codes nationwide. A curated range of products will also be accessible through AJIO Rush, its rapid delivery service, in various eligible cities, as stated by the company.
This launch enhances Reliance Retail’s commitment to India’s competitive online beauty landscape, with AJIO Beauty aiming to attract consumers alongside established competitors like Nykaa. Reliance also runs Tira, which was initiated as an omnichannel beauty platform.
“With AJIO Beauty, we are expanding AJIO’s fashion-first vision into the beauty realm, creating a space where customers can explore products that reflect their unique style and lifestyle,” remarked an AJIO spokesperson.
Reliance Retail highlighted that AJIO Beauty will prioritize trend discovery, curated routines, ingredient-driven suggestions, and personalized recommendations. The retailer, a subsidiary of Reliance Retail Ventures, manages an omnichannel network of 20,169 stores and recorded gross revenue of ₹3.70 lakh crore for the fiscal year ending March 31, 2026.
First Published: Jul 23, 2026 8:53 AM IST
