This data is derived from Myra, the company’s Gen-AI trip planning assistant. This tool now facilitates over 50,000 voice interactions each day, providing insight into how users engage with conversational search during travel planning, MakeMyTrip stated.
While the change is in its infancy, emerging patterns are evident.
Voice travel search trends: 23% of queries now exceed 11 words
Travel searches entered on a website are typically brief. They often consist of just a few words—such as “Goa hotels cheap” or “Delhi Mumbai flight.”
Voice queries differ significantly.
The MakeMyTrip data reveals that nearly 23% of voice searches include more than 11 words, contrasted with just 7% of typed queries. When speaking, users tend to provide more details—mentioning location, group size, dates, and budget all in a single request.
Examples from the dataset include requests like asking for affordable hotels in north Goa near the beach with a pool or detailing family size, travel dates, and nightly budget in one sentence.
Date-based travel searches 3.3x higher on voice than text
Date-related searches are especially prevalent in voice conversations. These inquiries occur 3.3 times more frequently in voice searches compared to text, as travelers often say phrases like “next Friday to Sunday” rather than typing precise formats.
Informational inquiries are also rising in frequency with voice, covering topics like visas, train routes, or travel documents—sometimes posed entirely in regional languages.
Regional languages dominate voice travel queries across India
Another notable trend is the significant linguistic diversity in voice queries compared to text searches.
While English remains prevalent in typed searches, voice requests increasingly utilize regional languages such as Tamil, Telugu, Malayalam, and Marathi.
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In several cases, the disparity is remarkable—voice queries in Malayalam, for instance, emerged 46 times more frequently than typed ones, according to MakeMyTrip data.
Code-mixed searches are also prevalent. Users often blend Hindi and English while articulating their travel needs, resulting in longer and more descriptive sentences.
Premium travelers utilizing longer voice searches with multiple trip considerations
Voice search is capturing more detailed travel intentions.
Some travelers combine various requirements in a single spoken query—including star ratings, number of rooms, group size, and nightly budget. While such layered requests comprise a smaller portion of total searches, they highlight how conversational interfaces might evolve.
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MakeMyTrip noted that these findings stem from early usage trends within Myra, which currently accommodates several Indian languages alongside English. The assistant leverages the company’s existing AI technologies employed in travel discovery, booking, and support services.
At this point, the data indicates a gradual transition. Voice searches are potentially simplifying travel inquiries for users who prefer planning in their everyday spoken language.
