84% of Travelers Choose Adventure Sports Insurance; Early Insurance Purchases Surge by 100%: Policybazaar

84% of Travelers Choose Adventure Sports Insurance; Early Insurance Purchases Surge by 100%: Policybazaar
In 2025, over half of summer travelers will be millennials, with 84% choosing adventure sports coverage in their travel insurance, based on data from Policybazaar.com. The platform has also noted a remarkable 100.3% surge in advance travel insurance bookings compared to the previous year.

Top Global Destinations: USA, France, and Singapore

The United States tops the list for international vacation bookings at 5.23%, followed by France (4.63%), Singapore (4.61%), and Switzerland (4.53%). Thailand remains a popular choice with a 3.69% share.

Millennials Leading Summer Travel

Millennials make up 51.12% of total summer travel bookings—the largest share among all age groups. Gen X and Gen Z follow with shares of 19.31% and 18.39%, respectively. Baby Boomers capture an 11.15% share, which may be influenced by health and mobility concerns, as noted by Policybazaar.

Asia Surpasses Europe in Summer Travel Bookings

Asia is at the forefront of summer travel bookings with a 36.57% share, surpassing Europe’s 31.77%. This trend highlights Indian travelers’ preference for nearby destinations, despite the USA remaining the most booked country overall.

Notable Increase in Early Insurance Purchases

There has been a significant rise in early travel insurance bookings—from 24% in 2024 to 76% in 2025. This 100.3% increase is largely due to heightened awareness of travel risks and new visa-related insurance requirements.

“Advance travel insurance bookings soared from 24% to 76% within a year,” commented Meet Kapadia, Head of Travel Insurance at Policybazaar. “Travel insurance has become essential; it’s no longer merely optional. Sixty-two percent of travelers now select coverage of $250,000 or more, emphasizing protection over cost savings.”

Growth in Family Travel, but Pediatric Coverage Lags

Family travel bookings increased by 6%, largely driven by school vacation timing. Nonetheless, awareness of pediatric travel coverage is still limited. Many insurance plans provide minimal protection for pre-existing or congenital conditions in children.

Experts recommend that families carefully review policy details.

Adventure Sports Add-On is Most Popular

Among optional travel insurance add-ons, the adventure sports rider is favored by 84% of buyers. Visa Fee Refund (9%) and PED (pre-existing disease) covers (6%) are also gaining popularity, indicating a move toward more personalized risk protection options.

Travelers Opting for Higher Coverage

Sixty-two percent of international travelers now select travel insurance coverage of $250,000 or more, an increase from the previous standard of $100,000. This trend reflects a greater focus on strong financial protection.

Rise in Solo and Group Travel; Extended Trip Durations

Solo travel bookings increased by 9.6%, while group travel grew by 9.3% in April 2025. The average trip duration has reached 17–18 days, indicating a preference for longer, more immersive travel experiences.

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